Core Brand Audit
Your brand is an asset. Most companies treat it like a cost center. We start by finding out where you actually stand.
What do I get: A complete diagnostic of your brand’s current state strategy, identity, perception, and consistency scored against your category and your own ambitions.
Why do I need Core Brand Audit:
- Whether your customers decide with emotion, logic, or habit
- The gap between how you see your brand and how the market actually experiences it
- Which brand assets are compounding value and which are quietly draining it
- A prioritized roadmap: what to fix first, what it costs, and what return to expect
Best for: SMEs and enterprises who need a baseline before investing in rebranding or who suspect their brand is underperforming but can’t prove where.
Digital Ecosystem Audit
Digital Ecosystem Audit
Your brand lives in a hundred places at once. Most of them are sending different messages.
What do I get: A full diagnostic of your digital footprint website, social, app, search, paid, owned, and earned measured against your brand promise and your competitors.
Why do I need Digital Ecosystem Audit:
- Every digital touchpoint mapped, scored, and ranked by how well it performs
- A consistency score across visuals, voice, and tone with every contradiction flagged
- How you stack up against your three closest competitors, and where the whitespace is
- Where your digital presence is earning its keep, and where it’s leaking value
- A single benchmark score that tells you, in seconds, where you stand
Best for: Brands with fragmented digital presence, or pre-launch brands building an ecosystem from zero.
Customer Experience Audit
Customers don’t abandon brands. They abandon moments.
What do I get: An emotional map of your customer journey from first awareness to advocacy with every friction point identified and scored.
Why do I need Customer Experience Audit:
- A visual journey map across every touchpoint, from ad to after-sale
- Emotional scoring at each stage: where trust builds, where delight peaks, where frustration sets in
- The exact moments customers drop off, and why
- What triggers each decision: heart, head, or habit
- A fix list ordered by revenue impact, not by ease
Best for: Brands with traffic but low conversion, or strong acquisition but high churn.
Competitive Positioning Audit
You can’t own a space you haven’t mapped.
What do I get: A benchmark of your brand against your competitive set: positioning, perception, pricing power, and share of voice.
Why do I need Competitive Positioning Audit:
- Where every major competitor sits, and where the market is crowded
- The whitespace, territories no one owns yet, and whether you’re positioned to claim them
- How customers actually perceive you versus how you intend to be seen
- Which competitor moves are threats, which are noise
- A positioning recommendation grounded in data, not opinion
Best for: Brands entering a new category, defending against a challenger, or preparing for investment.