Brand Relationship!

Your company must have a lively soul inside its corporate body. Think and act from a human POV, not only business. The fact that most of businesses in the Arab World are being evaluated on the basis of the number of blocks and bricks and chairs floating here and there in a place where someone at the top makes $#!+ load of money and where employees are being treated as cogs in a machine, makes it hard to create brands that can compete internationally, simply because there’s no human relationship and the “I” belong sense is missing.Humanize your brand because every company has a date of birth (the day it was founded), a name (the one you’re promoting), a perceived image (the brand look and feel), a body (physical presence), a family (those you trust to sell your product/service), home (the place/s your brand is available at), community (the sector you belong to), and nationality (the country of origin).Now, if you’re convinced, humanize your brand. Build relationships. But before starting, you must know what type of human you want your brand to be and to appeal to. Here’s a chart from the JUNTO INSTITUTE to help you get a glimpse of how BEAUTIFUL being “Human” is!