Brand Building lessons from top 3 Religions.
1. Brand loyalty can be extreme
2. High sense of belonging is achievable
3. Recognizable Brand style (hair cut, beard, outfit, accessories) worn proudly by Brand Enthusiasts, despite change in consumer behavior
4. Brand switchers are rare
5. Tactical Brand value proposition:
Low-threshold enrollment programs + inspiring CX + enriching UX + charismatic Brand Persona + persuasive WOM + inviting touch points = Strong Top of Mind Awareness on High Return on Investment & Return on Relationship
6. Clear TOM Brand Promise:
– Long term: high ROI (Paradise)
– Short term: high ROR (Belonging + enrich life experience + forgiveness + peace of mind)
7. Crystal clear user manuals, written & illustrated, conveniently made available for use in absence of experienced Brand Managers (Imam, Priest, Rabbi)
8. Clear organization & knowledge transfer plans to ensure sustainability and organic growth over time
9. Brand loyalty: Though the Brand offering is intangible & similar, all 3 Religions enjoy an amazing customer base, retention levels & organic growth
10. All Religions share one (1) single minded response “I’m a Believer”.
IT’s Creative Thinking.
Many have asked me how to be always on brief, even when sometimes there’s no brief, and what is the best way to creative thinking? IT’s simple, anyone can do that once they und
Humanizing Brands in a World that is highly Emotional
Branding in the Arab World Companies should be looked at as a living soul rather than a corporate body. The fact that brands in the Arab World are still being considered as blocks